Page 40 - Black Velvet Issue 91

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so much more that I’d like to have better
knowledge of and want to learn. I’m not done
with my training and I never will, I guess –
every day is a chance to learn something new.

Highlight(s) of your career so far?
The fact alone of having more than 10 bands
in my roster in just two years is a huge accom-
plishment to me. We had Deadly Circus Fire’s
‘The Hydra’s Tailor’ in the ‘Best Albums of
2015’ list of Metal Hammer and Prog maga-
zine, Rockstar Frame crossing their homeland
borders for the first time to tour, Crash Mid-
night and Haster debuting in Europe… so
many accomplishments for which, of course, I
Name, Age & Location: day or week. I hardly get to finish this task un- can’t take full credit – the bands accomplished
Kiara Laetitia, 37, London interrupted ‘cause I constantly get phone calls all of that with the music they make; I just
or have my people asking me what I think helped them. It’s important to realize that we
What do you do - or what do you aim to do? about this and that. I supervise everything that are a team and that this is our strength.
I’m the founder and label manager at Musi- goes on at Musicarchy Media. I also deal with
carchy Media, indie record label/management the boring part of talking with banks, account- If you could meet one of your inspirations
that focuses on heavy metal/hard rock and all ing, etc. The best part of what I do is when I and ask them one question, who would you
their subgenres. I make sure the records get get to listen to the albums my bands send me like to meet and what question would you
out there, get distributed, promoted, seek op- for approval. In the afternoon, I either have ask?
portunities for tours for my bands, manage one meetings or Skype calls and further planning I don’t think I have just one person as a source
band also at the moment… of activities. It’s not until later in the evening of inspiration. I guess I’d like to meet any mu-
that I get to listen to demos bands send us. In sician/singer who also founded and runs a
How long have you been doing it for - and the evening/night I Skype with the U.S. and record label and ask for advice, so David Ellef-
what made you choose this career? sometimes go see one of my bands live if they son from Megadeth and Slash, for instance –
I founded Musicarchy Media in 2014, but I’ve play close to where I’m at. I travel a lot also, both successful musicians and fellow record
been in the music biz since 2002. I started as so some days I’ll just be on a plane. label owners.
a singer, recorded albums, toured several
parts of the world, but at some point I felt like Best purchase that's helped to improve Advice to others that may want to follow in
that was not enough. I wanted to go behind the your career? your footsteps?
scenes as well and give my contribution to the Probably my Mac and my phone… can’t work Stop listening to those who’ll tell you ‘you’re
industry. I think that the fact that I’m an artist without them. not gonna make it’. Be humble, passionate,
as well and not just a ‘manager’ creates a work hard and things will happen.
deep connection with my bands and the music Have you had any professional training or
they make. I understand what being an artist taken part in any courses to improve your Where do you go from here? Plans for the
means and the challenges they face. career along the way? future?
Most of what I do I’ve learned ‘in the field’ so I’m looking forward to expanding my label first
What does a general working day or week to speak. As I said I started as a singer, so I’m and foremost. Sign new bands that I love, but
usually consist of? trained in that and some piano. This allows me also open Musicarchy Radio, Webzine and so
It really depends. Generally speaking, in the to be able to give musical advice to my bands many more things I’ve been working on these
morning I start with checking my emails, I when requested. Same goes with some sound past few months which will see the light next
sometimes Skype with Asia, send out press re- engineering classes I took. I also took man- year.
leases or work with the team in creating a new agement/marketing classes. I honestly wish I
one. Also, I plan the activities for the rest of the could study more and have time for it. There’s Website for more info:
www.musicarchymedia.com

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SUPERSONIC FUTURE SUPERSTARS / BV CV