Page 23 - Black Velvet Issue 101

BV101 pg22-25 the fallen state_BV101 pg23 11/06/2019 22:21 Page 2

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From The Heart
From The Heart

he whole premise of the album is to follow. The biggest problem for most bly need to figure out the marketing before
“Tjust putting everything out there,” bands, especially in the early years, is mar- they figure out anything else, because
Ben says, talking about ‘A Deadset Endeav- keting - getting their name out there in order that’s the hardest bit,” Ben advises. “When
our’. “We tried to be really honest with all to be heard by a wider audience. “It’s not so you start doing things and making waves,
the songs and the way we wrote them. We much that anyone is lacking,” notes Ben, the marketing and the PR becomes a lot
wanted it to be from the heart, not like “everyone has that band they love, they just easier, so it’s just another step on that lad-
cheesy from the heart, but just an honest aren’t big and you’re like, ‘how are they not der. It’s definitely better to have it the way
opinion of where we were as a band and huge? How have they not blown up?’ But, we’ve done it, where it’s been slow and
what we deal with in the music industry. We people have not heard of them because gradual, but it’s a little step every time as
wanted to try and put that into song form, they haven’t had their opportunity to get the opposed to suddenly being huge and then
so that everyone could hear that and kind marketing out there, or if they haven’t been being nothing, that’s how one hit wonders
of understand the world from our eyes.” on tour a lot. I think that’s the same for so happen. So, you want to have a solid fan
Lyrically, the album ‘A Deadset Endeav- many bands that are on the smaller side. base that has followed you for a long time.”
our’ is dark. It deals with the frustration and You’d want to have the confidence to say, if
the struggle of trying to ‘make it’; the lis- our music was heard by everyone, a lot of ven those lucky enough to get a
tener gets an inside view of what it is really people would maybe like it and catch on to Ebreak can still feel under a vast
like to be a musician pursuing a dream. it. I think that’s the hardest part for young amount of pressure to deliver that next hit
There is no denying that it is a tough path bands and aspiring bands, that they proba- song, album or sell-out tour. That, coupled
THE FALLEN STATE