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                                                                                    enabled other bands we work with to know that
                                                                                    some of these bands really do make it. I am
                                                                                    very selective about bands we work with and
                                                                                    do a full 'dedication check' before adding a
                                                                                    band to the maybe list. This includes how often
                                                                                    they're  posting  on  social,  how  many  gigs
                                                                                    they're doing, and their overall attitude to get-
                                                                                    ting involved with us. This probably makes up
                                                                                    50% of our selection process, with the other
                                                                                    50% being how good the music is and if it's
                                                                                    suited to the other tracks on the album.
                                                                                    If you could meet one of your inspirations
                                                                                    and ask them one question, who would you
                                                                                    like to meet and what question would you
               Name, age & location:              taken part in any courses to improve your  ask?
               Dan Allman, 30, Reading, UK.       career along the way?             That would probably have to be Mike at Fat
                                                  The music side of things is pure passion, but
               What do you do - or what do you aim to do?  obviously I've done my fair chunk of reading  Wreck. It’s just amazing to see someone who
               I run and manage independent record label  up on music industry best practices, how to put  is such a talented musician transfer all those
                                                                                    skills to running one of the most established
               Thumbhole Records, which puts out compila-  together press releases and how to run a label  punk rock labels out there. I'd probably just ask
               tions  of  upcoming  alternative  bands  from  effectively to get music to the right places. On  him what his favourite pizza was or something,
               around  the  world.  We  work  with  the  bands  top of that, in my day job I'm a digital marketer,  as taking advice would mean I'm changing the
               closely to give them as big a push as possible  designer  and  developer  which  has  really
               and  hopefully  find  them  some  new  fans  in  helped us ensure we've got a good digital foot-  label from something unique I'm trying to build
                                                                                    my way. But he's definitely an inspiration and I
               places they might not have been able to reach  print on social and on our own websites to  love what he does.
               otherwise.                         make sure we get good exposure.
                                                                                    Advice to others that may want to follow in
               How long have you been doing it for - and  In your eyes, what makes your company
               what made you choose this career?   stand  out?  Why  should  others  come  to  your footsteps?
                                                                                    Go big or go home! I've found that in the early
               I set up the label in 2012 after a band I was in,  you/get involved?  years I was very cautious about how much to
               Hold Your Fire!, disbanded. During our time as  We  work  with  bands  who  might  not  be  out  advertise, which bands to approach, etc. Now
               a band we'd built up a big database of promot-  there on the likes of Spotify/iTunes yet, as well  I wish I'd just got all my ducks in a row in the
               ers, journalists and other bands from around  as bands on the cusp of breaking out into the
               Europe and I didn't want it to go to waste. In-  mainstream who have been going for years -  first place and hit it hard from day one. I'm six
                                                                                    years into this and only just starting to feel like
               stead I put out the feelers to put together a  as well as a spectrum in between. This helps  it's really got some oomph behind it. Get your
               compilation album of bands we'd played with  new bands get a good start, and helps estab-  idea down, establish the brand, and get some
               and heard on our travels. This was the first  lished  bands  get  promoted  to  areas  of  the  advocates on board. I'd also say the best ad-
               Punkalicious compilation, and following that I  globe they might not necessarily have reached
               had requests from bands who'd seen it to be  otherwise, thanks to the other bands on the  vice is to not do everything yourself. I've tried
                                                                                    that, and it doesn't work, especially not with a
               involved in the next one. This has evolved over  compilation  promoting  it  to  their  own  fan  day job as well. Get some key people to help
               the years to be a mix of bands applying, and  bases. There are tons of 'playlists' being set  you out, PR companies, maybe a web devel-
               us  seeking  out  new  music  through  various  up these days on Spotify especially, and we  oper. They don't have to be the hottest of the
               methods to put together the best compilations  feel like these playlists have stripped away any
               we can.                            kind of emotional attachment to compilations  hot, but it takes some weight off your shoul-
                                                                                    ders to focus on the bits you really want to
                                                  of old like the Punk-O-Rama series which was
               What does a general working day or week  a huge part of my musical upbringing! I wanted  do.
               usually consist of?                to try and re-inject that back in to the current  Where do you go from here? Plans for the
               A lot of social media work goes into label man-  music scene, but use it to support new music
               agement these days, ensuring we're chatting  that deserves to be heard. On top of that, we  future?
                                                                                    As it stands, we'll continue on with the ‘Tracks
               to fans and potential bands about the label and  don't just chuck bands into a playlist and forget  You  Might  Have  Missed’  series,  hopefully
               getting the right messages out. We also spend  about them. We creating ever-changing pro-  branching out to work with some other inde-
               time putting together physical copies of the lat-  files on our website, support their local gigs on  pendent record labels to push their bands as
               est compilations, which is a new service we're  our social pages and will always try and put
               providing. Then the big chunk of spare time is  out new news from them years after they've  well as more unheard/unsigned artists. We're
                                                                                    also looking to get more involved with some
               spent researching our current bands and find-  featured.             live  events  here  in  the  UK.  We're  working
               ing new audiences, whilst keeping our ears                           closely with the Pile Up Festival team who are
               open to new and upcoming music we've found  Highlight(s) of your career so far?  putting on some great shows this year, and
               through SoundCloud, Bandcamp, Last.fm and  It was great to have bands like Trash Boat and
               other services which allow easy discovery of  TrueHeights appear on our compilations and  have huge plans to take the alternative festival
                                                                                    scene by storm next year.
               new and upcoming talent.           then see them really start to gain some major
                                                  attention/sign to bigger labels. Not saying we  Website for more info:
               Have you had any professional training or  were directly responsible of course, but it has
                                                                                    www.thumbholerecords.com


                                                                CLEVELAND
                  Eatin’ Ain’t Cheatin’                        HELIO TERRA


                  In April, we headed over to Cleveland, OH for the Rock & Roll Hall Of Fame Induction. As luck
               would have it, our hotel was ten minutes walk away from a vegan cafe called Helio Terra. We nat-
               urally made it our mission to go there every day, sometimes more than once. Top of our picks was
               the Awesome Grilled Cheese Sandwich (their name, not ours, although it WAS awesome!), which
               featured cashew red pepper dip, roma tomato, caramelized onion and fig jam in between toasted
               sourdough bread. We also tried the Roasted Vegetable Flatbread, while our friends had the Black
               Bean Burger. Helio Terra sell juices, smoothies, wraps, salads and more, so if you’re ever in Cleve-
               land seek them out. Nice prices for healthy comfort food. www.helioterravegancafe.com

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