Page 40 - Black Velvet Rock Magazine - Issue 100
P. 40

BV100 Adelitas Way interview_BV100 pg40  13/03/2019  00:08  Page 3



              BlackVelvetMagazine.Com - 40
              feel helpless. You feel like, ‘Alright, I’ve got to go  With long-time friend Tavis Stanley currently tak-  ter, it all takes hard work. It all takes hard work
              do something else. Should I be a FedEx driver?  ing on guitar duties, Adelitas Way know what  and dedication and there is nothing that’s ever
              What should I do? They’re not letting me write  they are capable of and they are not afraid of  handed to anybody. We want to inspire people,
              songs, they’re not letting me go in the studio,  continuously working hard in order to accom-  we want to uplift people, if they are in a hole we
              they are not letting me play shows. What are  plish the goals they have set for the future.  want to bring them out of that hole; if they are
              they going to do?’ It’s really tough being under  “We’re in the best shape of our lives, we’re  feeling down we want to lift them up, we want to
              someone else’s thumb like that. It was a learning  in the best mindset of our careers, we’re writing  make them feel confident.”
              experience and you know what? I’ll tell you, I’ll  the best material, we know who we are more  Referring to their killer anthem ‘Notorious’
              never sign a contract again with anyone in my  than ever,” says Rick proudly. “In the beginning  from the current album of the same name, Rick
              whole life, so there’s that. That’s the learning ex-  you get the benefit of not knowing who you are  notes that the song isn’t just about himself, it’s a
              perience.”                         and not knowing how to do this, so your first  mindset. “I want people to wake up and feel like
                                                 record is very honest. Then from there you just  they can conquer whatever is in their way, no
                   s the old saying goes, everything hap-  have to work hard, use your talents and use  matter how down they feel and how defeated.
                Apens for a reason. After parting ways  your abilities. After making five albums we’re  We’ve  been  pretty  low,  we’ve  felt  pretty  de-
              with the label, it wasn’t too long before the band  much more seasoned, we know who we are, we  feated; people wrote us off, I mean, they were
              got  to  work  on  their  fourth  album  ‘Getaway’,  know our sound. When you hear us on the radio  throwing dirt on our grave after our third record,
              which was crowdfunded on PledgeMusic and  you fucking know it’s Adelitas Way, you’re not  it was done, and look what we’ve accomplished,
              was the first release on their own label, Vegas  like,  ‘Who  is  this  band?’  We  have  our  own  we’re  arguably  bigger  than  we’ve  ever  been
              Syn.  “It’s  definitely  life-changing,”  Rick  says  sound,  when  people  are  like,  ‘Who  do  you  right now.”
              about being an                                                                                During the live
              independent                                                                                shows, before per-
              band.  “I  feel                                                                            forming ‘Notorious’
              like  God  has                                                                             Rick  informs  the
              had  our  back                                                                             crowd  how  the
              the whole way                                                                              song has received
              through,   be-                                                                             15 million streams
              cause  of  the                                                                             on  Spotify.  While
              position   that                                                                            Spotify  often  re-
              we are in now.                                                                             ceives  flak  from
              We  feel  that                                                                             artists  and  labels
              the  path  we                                                                              alike,  there  are
              are  on  now  is                                                                           many  other  artists
              the  right  path                                                                           like  Adelitas  Way
              for  us.  There                                                                            that do see the ad-
              was  a  point                                                                              vantages  of  such
              where   we                                                                                 sites. When we ask
              weren’t able to                                                                            whether using such
              move  at  the                                                                              a  platform  proved
              pace  that  we                                                                             to be a more useful
              wanted   to                                                                                way for the band to
              move  at,  for                                                                             get  to  know  their
              ourselves  and                                                                             audience   demo-
              for  our  fans.                                                                            graphics  from  the
              There  would                                                                               data  they  provide,
              be times when                                                                              Rick   responds,
              we  wanted  to                                                                             “1000%!  I  love
              go out and do                                                                              Spotify,   I   think
              a headline tour                                                                            artists have a mis-
              and  the  label                                                                            conception of what
              and  the  man-                                                                             Spotify  pays  out;
              agers,   they                                                                              it’s not great but it’s
              would never let                                                                            not  what  they  are
              us  do  it;  they                                                                          seeing. I think a lot
              would never let                                                                            of artists are ill-in-
              us  go  in  the                                                                            formed;  they  are
              studio when we were ready to go in the studio.  sound like?’ I couldn’t even tell you anymore. I  not informed on the truth. Spotify has the best
              Now  that  we  have  our  own  freedom  we  can  think we are very unique in the way we’re putting  music discovery that I’ve seen. They put our
              make music whenever we want. We can show  everything together, from guitars to synths, to  music in front of so many fans and they’ve let
              people that not only are we for real, that we are  beats.  I’m proud. I’m proud of what we’ve be-  the fans decide who the best bands in rock are.
              here to stay. When you can continually put out  come; we’ve carved our own sound out and I  The numbers don’t lie, we’re one of them. I say
              music that people love, song after song, I think  think we’ve carved our own fans out, we don’t  15 million streams because you have to dig hard
              it shows that you are no fluke and it shows you  have the same fans as really a lot of other bands  to see who else has 15 million streams on a
              are here for the long haul. We are not a band  and I think we’re going to continue to grow and  song, it’s top-tier bands, it’s bands that are all at
              that just has one hit song, we are a band that  be our own thing.”     the top of our genre. There’s a ton of bands that
              has  a  catalogue  of  songs  that  people  love.  I  Rick tells us that he wants people to take in-  are getting played on the radio that have all this
              don’t believe that there is going to be a single  spiration from Adelitas Way’s story; if you work  hype, that don’t have nearly as many streams.”
              song that defines us by the end of our careers,  hard enough and stay determined you can fulfil  Rick goes on to talk about terrestrial radio,
              it will be our catalogue. I think us being on our  your ambitions, whatever they may be. “We’re  saying that the problem with radio is that the sta-
              own label and being independent is a perfect  going to show kids that you can come from noth-  tions only tend to play what the biggest man-
              scenario for us to go show people what we are  ing  to  something;  you  can  accomplish  your  agers tells them to play or the biggest label tells
              capable of because we can go into the studio at  dreams. You can feel lost, hopeless and alone  them to play, even if the song is not a hit song.
              any time we want, we can plan our tours the way  along the way. There are so many emotions that  He says that he finds it weird the way in which
              we want to do it and we just feel that our system  come with this but if you can see the light at the  some artists get treated and shunned by radio
              and the way do things is very effective for us.”  end of the tunnel it’s very inspirational. We want  stations. “I see them choose to play so many
                                                 to be an example. I’m from Philadelphia, I had  bands that come and go instead of…you almost
                   fter many years of unsettlement, Rick  nothing half my life and here we are heading to-  get penalised for longevity. When we deliver a
                Aalongside drummer Trevor ‘Tre’ Stafford  wards this path of really making a change for  new single to radio they think, ‘Oh, this band has
              and bassist Andrew Cushing are feeling more  artists, making a change for anybody that has a  already been around ten years’, like it’s a bad
              comfortable than they ever have, not only with  dream; whether someone wants to be a doctor  thing, not, ‘This band has been around for ten
              their position but with the music they create.  or a baseball player or anything, it doesn’t mat-  years, they’re the real deal.’ At the end of the
                ADELITAS WAY
   35   36   37   38   39   40   41   42   43   44   45